Why Are Corporate Videos a Key Pillar of Digital Marketing Communication

Estimated read time 3 min read

Back in the day, the process of reaching your audience sounds simple. Brands need to create demand in order to get the results they want such as increased sales or boost profit.

But now, viewers and audiences are no longer easily persuaded. While modern technology has made innovative graphic effects easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet surfing types of consumers. These consumers are presented with tons of attention-getting strategy every day. This made getting the customer’s attention more challenging, especially when there are a thousand other brands trying to do the same thing as you.

One solution that made these challenges easier to solve is through the use of corporate video production. Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos such as explaining the company’s processes, celebrating a company milestone, creating training material, documenting a staff activity, production of sales presentations and most importantly telling your audience your company story.

Without a doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts whether it is really worth to consider, then the answer is yes. Not only will you be able to compete with every brand that’s doing it but also because video is a very versatile and cost-effective digital marketing tool. If you need more reasons why corporate video production should be a part of your digital marketing arsenal, here are other benefits it offers:

Corporate Videos a Key Pillar of Digital Marketing Communication

Corporate Video Can Boost Sales and Profit

One of the many reasons why brands resort to videos is because it can bring in some serious money. According to research, adding a video on a landing page can boost its conversion rate by up to 80%. Moreover, 74% of users who watched an explainer video about a certain product subsequently purchased it. These numbers only show that videos have a huge impact on how your audience perceives your brand and product, giving you all the more reason to start crafting a product video today.

Corporate Video Helps You Build Trust

Just like in any other business, trust is a great foundation for your brand to boost conversions and sales. The idea of content marketing is based on creating long-term relationships between you and your audience. And this can be achieved through building trust. Once you have achieved this, consumers will come to you. They will trust what you are providing them as they see it as interesting and useful information.

Corporate Video Can Improve Your Ranking

Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is ReelmediaPtdLte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

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