Categories
Internet marketing

How to Hire a Third Party App Developer

Estimated read time 3 min read

Mobile use is rising at a rapid rate among consumers of all ages; most brands are now taking a mobile-first approach. If your business doesn’t have a mobile-first strategy, it’s nearly impossible to be competitive these days. Some brands do take it a step further and develop apps as well. If your business is considering engaging customers with an app, then you have several options for actually developing the app. It’s possible to develop an app in-house, but you will need employees who can expertly code for Android and iOS. In case the business cannot afford expensive coders, the next option is to hire a third-party app developer. This is incidentally the most common option chosen by many businesses. Here are several tips that will help your company choose a third-party app developer:

Consider the Overall Reputation of the App Developer

The first quality to look for in a good app developer is the reputation of the provider. Don’t hire a freelance app developer you can find for cheap online. Developing an app for a business is a major task that may require a team of coders. Your app will have to be compatible with multiple operating systems, be highly responsive and engaging, and above all, it will have to be secure. Therefore, seek out an app development company with experience and a good reputation. You can ask for recommendations from colleagues or other businesses. Check out websites and see what the developer has accomplished so far. Don’t get cheap when it comes to developing an important app that will directly go from your business to customers.

digital marketing company

Is the Developer Familiar with Advertising?

App development is not limited to just coding and graphic design. What happens to the app when everything is coded? How will the app be marketed to the consumer? Therefore, consider hiring a digital marketing company that also offers app development services. There is a number of highly regarded specialist developers who can do the coding and then assist brands market the app. Apps, like websites, need to be optimised for search engines and otherwise optimised to drive user engagement. It’s the marketers who handle this aspect of development, not coders. Therefore, make sure you hire a developer expertise in marketing as well.

Check Out Previous Work

Check out the app developer’s previous work. What kind of apps has the company been involved with before? Do these apps look like what your business needs? Do read and review customer testimonials and previous work. It will help you sort the good developers from the bad ones.

The Developer Should Offer a Comprehensive Plan

The app development process can be long and arduous. It also has to be done continuously from the initial state of coding to the final stage of optimising for consumers. Therefore, the app developer should offer a comprehensive plan where the developer is contractually bound to stick around until the app is ready to be rolled out to the public.

Finally, pay attention to what tech support the company offers. The best app developers are the internet agencies that offer troubleshooting and beta testing services to ensure that the app works as intended. Considering that coding is a highly technical field, usually only the original coders know how the program works. If something needs tweaking because of a tech issue, then you will need the app developer there. Therefore, make sure tech support issues are discussed as well.

Categories
Tech

Why You Need To Transfer VHS & Negatives To Digital Formats

Estimated read time 3 min read

VHS was developed by Japan’s Victor Company (JVC) in the early 1970’s and was first released in Japan in 1976, followed by the US in 1977. These days, you will rarely see anyone with a VHS. But if you possess any VHS tapes, then you should consider transferring all the contents of the VHS to a digital format. This is because the data will be much safer when you store it in an electronic device like a CD, DVD or a hard disk.

Why digital formats

Over the years, VHS tapes get damaged naturally by cracking, curling or breaking. Storing heaps of VHS tapes can also create a real mess in your home or your offices. The only way to avoid all this clutter is to transfer the data from the VHS tapes to any digital device. And though this is something that you can do this on your own, it is advisable that you only get it done by a good video to DVD service. Only such professionals have the right hardware and tools to ensure a good quality transfer. During the transfer process, the conversion equipment receives the analog signals from the VHS, which is then converted to a digital format.

In addition to being a safer storage option, digital formats will also preserve the resolution and quality of the videos stored on the VHS.  However, keep in mind that transferring video to a DVD will not improve the quality. Instead, whatever the current quality of the video, that exact quality will be retained on the DVD. And if you find that some videos are of poor quality and require improvement, consult a professional data conversion service, and they will be able to provide you with a workable solution. Old video tapes like VHS, Beta, MiniDV, Video8, Hi8, and Digital8 can be converted into excellent and top quality DVDs. You can then watch these CDs or DVDs on your computer, laptop, and your DVD or CD player.

Another benefit of digitizing your VHS tapes is that you can access the data on all modern devices. A VHS tape requires a specialized player in order for you to see the videos. As such, if the player gets damaged somehow, then you will not be able to access the data on the tape until the player is repaired. And in this day and age, finding a VHS repair service can not only be expensive but also impossible. In contrast, once you digitize the contents of the tape, you can access them on smartphones, computers, tablets, and so on. This also ensures that you will always be able to view the data, no matter where you are.

The conversion process can get a bit expensive if you have a box full of VHS. But if you want to ensure that the data on the VHS tapes are safe and secure, then transferring them to digital format is the best thing you can do.  There are ways to do this yourself, but opting for a professional service will ensure your data is not lost, the VHS tapes are not damaged and the right storage solution is employed.