In the present scenario most of the business owners are aware of the importance of SEO for driving genuine traffic to their website. If the website content is not properly optimized for desktop as well as mobile users, you will face difficulty in attracting genuine traffic organically. Other than driving traffic to your website, there are several other benefits of SEO. In this article we will discuss four of them.
Proper Optimization Gives Better User Experience with Good Ranking
User experience plays a significant role in ranking, this is because search engines rank mobile friendly design. Search engines check user signals like bounce rates, low spending time on a website, etc. integration of photos and videos along with the content. All these elements when put together, they bring astonishing results. In other words, we can say if we optimize our website for SEO, then we will naturally improve the user experience also. Good user experience means high conversion rates with increased brand loyalty and trust. You need an experienced chicago seo company to do the SEO for your website.
Ranking In Local Search Directory
Doing SEO is beneficial for you even if you run a local business. By optimizing your website you will get more consumers. Nowadays, a lot of consumers search on the Internet to find local businesses in their area. They do it to find the location, services and area of expertise.
According to Google, people who searched for the local businesses on their mobile device, 50% of them visited the store or the office on the same day. These searches also increased the sale up to 80% and all these search queries were conducted on mobile devices. This will benefit small business owners as well as the customers who are looking for a retail store in their area which they can visit.
Most Effective Digital Marketing Strategy
Most of the digital marketers consider SEO as the best strategy to draw organic results. There was a report published by the state of the marketing report in 2015, this says that digital marketers who were using SEO more than 66% find it very effective. Only 7% people said that it is not effective for them. There may be several reasons why they cannot get desired results. But the importance of SEO in the field of digital marketing is unquestionable and it has proven its worth.
First Page Of the Search Results
Many business owners cannot understand the importance of ranking on the first page of search results. They think that being in the search results, whether they are in second or third is good enough for their business. Let us take an example, when you search for some information in the Google. You click on the first 2-3 results on the first page to get the information. In most of the cases you can satisfy your search query within the first page results. Nobody cares what is displayed in the second page. So even if your website is displayed in the second or the third page of search results, it will not bring good results because it is less visible there. Hire the services of a reliable chicago seo company to get organic results.